IRERI was born in 2008 but the origins of the brand must be looked for in several years before that date. Our mother arrived in Italy in the 1980s. She was a young, curious, charming Taiwanese girl who never knew that one trip could have changed her life. The fervor of the Italian fashion scene struck her like it would strike any foreigner arriving to this country for the first time. Especially the ones who have a fire inside for creating through their own imagination. Our mother was one of them. She never moved back to Taiwan. In Italy she saw a potential for her creativity to come to life. A unique mix of events was thus carving the path for IRERI’s launch.

In our mother’s mind was one goal: celebrating Italian savor-faire with the desire to deliver such expertise to her motherland. Her incredible humility meant she could learn, patiently and consistently, from Italian design & quality professionals. She was living her dream. With time her first designs were born. After giving shape to her creativity, she named it after us two: IRERI, fusion of Irene and Erica. Our mother has worked relentlessly for her brand whilst raising us in the best way she could. She was a present, infinitely caring Mother. Yet an amazing business woman who approached her work with Passion and Love. Day in and day out. That’s the true story behind IRERI. A story that really proves to us the power of dreaming.